INTEGRATION assists companies and institutions to enhance their competitiveness through improved production technologies and export marketing skills. We also establish linkages between institutions and initiate joint ventures and other business partnerships.

In this respect, we also advise governments and investment promotion agencies on macroeconomic policy adjustments and regulatory frameworks, analyse domestic production in relation to competition and customer requirements, support industrial park and free zone development, and assist firms in designing investment proposals.

We focus on export and investment promotion, with the following services in offer:

• Market analysis/observation, market segmentation and positioning, SWOT analysis.
• Competitiveness enhancement issues such as quality and productivity improvement, and environment and social standards, including training programmes in these areas.
• Trade and investment promotion strategies and marketing concepts.
• Partner search, joint venture promotion.
• Assistance in preparing promotional materials, company profiles and presentations.
• Preparation and implementation of marketing events such as trade fairs, observation missions, hotel shows, and one-to-one meetings.
• Assistance in follow-up to enquiries, orders, investment applications, etc.
• Organisational development and staff training for export departments and promotional organisations.
  

Our experience includes projects such as:

• Competitiveness and Export Promotion programme for the Ministry of Enterprise Development, Industrial Policy and Investment Promotion, Sri Lanka (1994-2003). Support to four private sector associations and their members combined with assistance to Technical Institutes. The project focuses on the improvement of quality, productivity and marketing skills of SMEs and is complemented by institutional development and policy advice.
• Quality and productivity improvement to components manufacturers attached to the Chamber of Metal Processing Industries in Cordoba, Argentina (1994-2000). Individual consultancy to selected companies combined with promotional programmes of the Chamber. Twinning arrangements between the Chamber and the Chamber of Commerce & Industries, Stuttgart, Germany.
• Support to four trade associations in Peru (1997-2003) to develop services for their SME members, especially skills training, competitiveness and access to credit.